Brand | LCA Fraternity


Visual Identity Style Guide

The role of our brand is to create a powerful, long-term, emotional connection with our current and future brothers. A brand is not simply a typeface and imagery, but a spirit that is imbued in every brother touch point. As stakeholders in the future of Lambda Chi Alpha, we are charged with the responsibility of building a powerful and consistent brand presence.



For more information about our standards, please download the 2014 Lambda Chi Alpha Style Guide click here. To view the interactive version of the style guide, be sure to download the PDF on your desktop.

For the non-interactive Style Guide that is a smaller size, click here.

If you have questions, please contact Lambda Chi Alpha’s Communications Department.

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Lambda Chi Alpha’s vision to lead a co-curricular Greek movement, predicated on partnership and collaboration amongst the undergraduates, host institutions, alumni and General Fraternity, and offering an experience that focuses on the maturational development of today’s college man. As such, it is the vision of Lambda Chi Alpha to extend itself beyond the traditional social fraternity in practice and principle.