The Lambda Chi Alpha brand anchors our organization in common truths and ideals we live out every day.

Our brand is more than our name, logo, and colors. It goes beyond the flags we wave and the shirts we wear. It provides direction, keeps us on mission, and serves every brother with connected programming and initiatives. It’s how we stand out from other fraternities and help our universities understand our value.

The purpose of the brand guide is to make clear, simple and uniform rules for all Lambda Chi Alpha-related communications. The guide details a visual master brand and identity that supports the mission, goals and expectations of the brotherhood and provides rules for visual communications for vendors, chapters and alumni organizations. 

For more information about the Lambda Chi brand guide or communications, please contact the Lambda Chi Alpha Marketing Team.


Fill out the form to contact marketing for any questions or concerns regarding Lambda Chi Alpha’s intellectual property, brand guidelines and resources.