Brand Platform

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Our brand is more than our name, logo, and colors. It goes beyond the flags we wave and the shirts we wear. It provides direction, keeps us on mission, and serves every brother with connected programming and initiatives. It’s how we stand out from other fraternities and help our universities understand our value.

We’re committed to helping more men take this courageous path. In order to do so, we’ve defined our brand to help share the Lambda Chi story with future brothers and continue to support our college-aged brothers and alumni in every generation.

Our brand is more than our name, logo, and colors. It goes beyond the flags we wave and the shirts we wear. It provides direction, keeps us on mission, and serves every brother with connected programming and initiatives. It’s how we stand out from other fraternities and help our universities understand our value.

The Lambda Chi brand anchors our organization in common truths and ideals we live out every day. It helps unify our outward message to our future brothers, institutions, and communities and helps clarify our internal message to brothers, advisors, staff, and volunteers.

Download the full Brand Platform to see more.