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February 4, 2026

Lambda Chi Alpha Announces New Partnership With Birches Health 

Lambda Chi Alpha Announces New Partnership With Birches Health 
Carmel, Indiana — Feb. 3, 2026


Lambda Chi Alpha Fraternity is proud to announce a new national partnership with Birches Health, the nationwide leader in behavioral addiction treatment specializing in virtual counseling for compulsive behaviors, including gambling and sports betting. 

Gambling and sports betting have become increasingly accessible on college campuses, particularly through mobile apps and online platforms. By the numbers, 67% of college students report betting, 30% have gambling-related debt, and only 10% say they know where to turn for help when gambling becomes a problem. 

Through this partnership, Lambda Chi Alpha is expanding its commitment to Member safety and wellbeing by increasing awareness, reducing stigma, and improving access to confidential, specialized care. Birches Health provides insurance-covered, virtual counseling nationwide, making support more accessible for students, Alumni, and families—regardless of location. 

"This partnership reflects Lambda Chi Alpha's responsibility to proactively support the safety and wellbeing of our Members," said Abe Hester, Chief Administrative Officer and General Counsel for Lambda Chi Alpha. " As sports betting becomes increasingly visible and accessible on college campuses, it is critical that our Members know help is available—and that seeking support is both confidential and encouraged. Partnering with Birches Health allows us to reduce stigma while providing clear, trusted pathways to care."

"We are entering a critical period when building proper safeguards, resources and specialized support systems for gambling-related harms is becoming increasingly necessary," added Elliott Rapaport, Founder and CEO of Birches Health. "It is, therefore, great to see Lambda Chi Alpha's proactive approach to providing all of these for their Members, and we are very excited to support them with this important initiative."

Birches Health specializes in treating gambling disorder ad other compulsive behaviors through evidence-based, virtual care delivered by licensed clinicians with deep expertise in gambling addiction. 

If you or someone you know is experiencing gambling-related challenges or concerns related to compulsive behaviors, confidential help is available through Birches Health. 

To connect confidentially, visit bircheshealth.com/lambdachialpha, call 833-483-3838, or email help@bircheshealth.com. 

 
 
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